WORK EXPERIENCE
Bachelors of Arts major with over 5 years experience in extensive Market Research and its methodologies
March 2015-August 2019
SENIOR MARKET RESEARCH-UNIMRKT RESEARCH
Assisted the business & management teams with projects and other ad-hoc tasks.
Gathered and disseminated market/customer/competitors related information to the
concerned project manager for planned/ongoing project(s).
Worked closely with primary Research, Operations, Data & QA managers and
internal stakeholders.
Build industry expertise by attending knowledge sessions, database trainings and
projecttrainings.
Developed superior understanding of various markets, industries and emerging
technologies.
Performed in-depth, qualitative and quantitative data analysis, ETL (Extract,
transform, load), company profiling to evaluate market size, secondary research and
market shares.
Email monitoring in co-ordination with data quality team for the overall
improvement of the deliverables.
worked on deliverable, reference-checking the data, quota check, working on excel
sheet to place the data in the format as ordered by the client etc.
Mentored, onboarded and provided resource/process training to new teams.
Aug 2012-Nov 2012
PRIMARY RESEARCH SPECIALIST -FORRESTER
Conducted market research interviews to get relevant insights on different research
topics and understand market overview and development strategies.
Conducted surveys with the top management (C-Level executives) after screening
them forthe eligibility as per assigned projects.
Managed various projects from the ground level till final deliverable.
Understanding the objective of the study, analyzing the questionnaire, project
management along with the data related activities, managing quota for the studies.
Help our clients to be able to go directly to the market to gather insights and data
crucial to their businesses.
Captured insights on diverse set of verticals such as cloud computing, blockchain,
AI, VR, virtualization, mobility, BYOD, etc. for market overview and developing strategies.
Jan 2011-April 2012
RESEARCH ASSOCIATE-EXEVO
Conducted qualitative and quantitative research data collection on global scale for countries in Americas, UK, EMEA, APAC region to get relevant insights on different research topics and market overview and development strategies.
Conducted B2B research (in emerging technologies and products) and B2C research in customer experience in topics such in global warming studies and consumer trends.
Identified and analyzed the objectives of projects in developing strategy, research and responsibilities design,resource requirements, etc.
Worked on various tools such as Hoovers, OneSource, Google, LinkedIn, Manta, ZoomInfo, Bloomberg to find the eligible contacts as per the project requirements.
Worked with the survey programming team on expectation setting of the survey for the studies and link testing before implementation.